USN IS ONE OF THE FASTEST GROWING SPORTS NUTRITION BRANDS IN THE WORLD DELIVERING HIGH QUALITY WORLD-CLASS NUTRITIONAL SUPPLEMENTS FOR OPTIMISED HEALTH AND SPORT PERFORMANCE.
The company was founded in 2000 by Albé Geldenhuys and has been at the forefront of sports nutrition research, with the aim of making effective sports nutrition supplements – as used by professional and non-professional athletes – widely available.
With a dedicated focus to utilising the highest quality raw materials, scientiﬁcally relevant products, independent laboratories for quality testing and effective distribution and international availability, the appeal and demand for our products continues to increase.
Sports performance, weight control and muscle-building supplementation have been cornerstones of USN’s premium product offerings, as have wellness products and beverages & bars (since 2006).
With a rapid domestic growth, cross-border exports and a fast-paced international success, the brand is now well represented and dominant in over 70 countries across the globe. USN has the distinction of being the ﬁrst multi-national supplements company in Africa to embark on due diligence screening and HFL Sports Science testing programs.
With the contribution of subsidiary brands, the business also plays a major role in the growing ‘self-help’ movement by providing effective nutritional supplements to consumers.
QUALITY PEOPLE, QUALITY BRAND.
USN employs people that reﬂect the characteristic qualities of the brand – professional, committed to excellence, health-conscious and goal-driven. Quality and accountability are USN’s global underpinning values, and this reﬂects in the way we conduct our business and the way our staff conduct themselves. Our business is built on the founding ethics of the brand, and this is never compromised in any way.
From the onset, our goal post has not shifted. We continue to provide scientiﬁcally proven, nutritionally beneﬁcial, safe, effective sports and lifestyle supplementation to a demanding public. We use current, up-to-date, veriﬁed and peer reviewed nutritional research throughout the development of our products, and we continue to employ the latest protocols with regards to manufacturing.
By utilizing the latest technology, scientiﬁc ﬁndings and clinical trials, our extensive team of R&D professionals remains in tune with cutting edge supplement ingredient research and manufacturing methods globally.
We remain committed to partner with the world’s most prominent and established raw materials suppliers, never sacriﬁcing quality for proﬁt. With diligent working relationships in place and effective testing models established, we ensure that our raw material quality and ﬁnished products remain the best available.
As a global operation, USN utilizes third-party, locally and internationally accredited and recognized pharmaceutical laboratories for the development and manufacturing processes. This will ensure that the required practices are in place to keep each product consistent in terms of organoleptic proﬁles, quality and efﬁcacy. Furthermore, each manufacturer adheres to the domestic legal requirements, and they are guided by the relevant domestic and international manufacturing policies and Good Manufacturing Practice (GMP) standards where applicable.
The extensive use of third party professionals, including pharmacists, food technologists, food scientists and dieticians supports our commitment to nutritional signiﬁcance safety, efﬁcacy and quality.
PRODUCT AND TESTING PROTOCOLS.
USN is a comprehensive health and lifestyle nutrition supplement brand, and the decision to move away from the conventional body-building market was taken early on. The entire health and wellness market is broad, requiring a focus on category divisions to drive growth and meet consumer demand.
USN has been at the forefront of the respective category divisions within the industry, and new innovation, formulations, packaging and marketing initiatives have to reﬂect these qualities to be sure that the brand and its products reﬂects well within the chosen market.
We work closely with many of the best raw material suppliers on a global scale, as well as laboratories who seek patents and licenses for technologically advanced, unique raw materials that have proven third party-based research evidence.
Since there are many challenges to be faced in this industry, we invest signiﬁcantly in independent testing at both domestic and international laboratories for our respective markets. HFL Sports Science testing remains an effective measure of quality, and we protect our brand, consumers and ambassadors through this initiative. Select products are sent to the UK for screening against protocols available for substances listed under the World Anti-Doping Agency (WADA) Banned and Prohibited Substance List, further supporting our project for safe, pure and effective products. This practice has a direct impact on our customers and their safe use of supplementation as the initiative starts with the selection of safe raw materials and manufacturing practices. The HFL screening is a ﬁnal certiﬁcation that our procurement and manufacturing protocols remain the best in the industry.